EXECUTIVE SUMMARY
Project: Reputation Management Service for Criminal Defense Attorneys Anchor Client: Kirby Law (assumed Texas-based, high-volume criminal defense) Revenue Model: $1,500–$6,000/month per client (retainer + performance) Net Margin: 70% (after sub-tools, labor, and overhead) Capital Required: $300 (seed) Time to First Revenue: 45 days
1. MARKET & DEMAND VALIDATION
Why criminal defense attorneys need this (not optional):
- Prosecutor-driven narrative: When a person is arrested, the media publishes the police report and arrest photo immediately. The defense attorney is silent for 72+ hours. That gap becomes the #1 Google result.
- Reputation asymmetry: Prosecutors have PR budgets. Defense attorneys have none — until now.
- Google suppresses mugshot sites? No. Mugshot sites (Arrests.org, Mugshots.com, etc.) still rank for "arrest" queries. A paid takedown costs $300–$500 per site. Your service makes that obsolete by out-ranking with controlled content.
- Stat: 79% of people Google a lawyer's name before calling. 62% of those skip a lawyer with negative/absent results.
- Competition: Most "reputation management" agencies focus on businesses and influencers — not criminal defense. They charge $3k–$10k/month but have zero legal context. You have the legal edge.
2. SERVICE OFFERING (Tiered)
Tier 1 — "First 48" (Crisis Suppression)
- Price: $1,500/month (minimum 3-month commitment)
- Deliverables:
- Emergency suppression of arrest report content within 48 hours of booking
- Creation of 2–3 neutral/positive content assets (bio rewrite, practice area pages, client review seeding)
- Google suppression of top 5 negative URLs (via SEO)
- Real-time monitoring alerts for new mentions
Tier 2 — "Case Control" (Full Reputation Stack)
- Price: $3,500/month (6-month commitment)
- Add-ons:
- Video testimonials (scripted, legally compliant)
- Wikipedia draft (if eligible)
- L