EXECUTION BRIEF: GEO-Optimized Content Hubs for Criminal Defense Attorneys (Axis SEO & Kirby Law)

Project Codename: DefenseHubs v1.0 Total Addressable Market (TAM): $2.5M+/month in attorney fees in the two target metros (based on average felony case retainers of $2,500–$10,000) Client Margin: 80% (Revenue minus direct costs: writer fees, hosting, tools) Capital Required: $500 (Seed Phase 1: ChatGPT Plus, 1 Hosting Agreement, 1 Keyword-tool subscription) Time-to-First-Revenue: 45 days (CPA licensing + content indexing + Google AI Overviews crawl)

PHASE 0: PRE-FLIGHT (DAYS 1–3) — COST: $0

1. Confirm Technical Footing

• Verify both domains (axisseo.com, kirbylaw.com) have indexable XML sitemaps, HTTPS, and schema.org markup for `LegalService` and `Attorney`.
• Install Bing Webmaster Tools + Google Search Console. Confirm ownership.
• Check Core Web Vitals (mobile LCP < 2.5s). If failing, defer launch until fixed — Google's helpful content system penalizes slow UX.

2. Generate the "Defense Matrix" (Core Keyword Clusters)

For each metro (choose 1 primary city per site — e.g., Axis → Atlanta, Kirby → Phoenix):

| Cluster | Head Term | Example 1° Keyword | Example 2° (Question) | | :--- | :--- | :--- | :--- | | DUI | "Atlanta DUI attorney" | "Atlanta DUI first offense" | "Will I lose my license for DUI in Georgia?" | | Drug Crimes | "Phoenix drug possession lawyer" | "Arizona marijuana possession laws" | "Is possession of a schedule 1 drug a felony in AZ?" | | Violent Crimes | "Atlanta assault lawyer" | "Georgia aggravated assault sentence" | "What is the difference between battery and assault in GA?" | | White Collar | "Phoenix white collar crime attorney" | "Arizona wire fraud penalties" | "What is the statute of limitations on fraud in Arizona?" | | Juvenile | "Atlanta juvenile defense lawyer" | "Georgia juvenile court procedure" | "Can a minor be tried as an adult in Georgia?" |

Total hubs per site: 5 clusters × 4 content